Executive Producer, Tim Mahoney, and I seem to be agreeing on how we’re going to shoot the spot for Federal Premium Tungsten Loads. Bob Davidson’s Beta Cam is in the foreground. 

Setting up for the CCI Varmint Spot. Ruger 10-22, Simmons Scope, Weaver Binoculars. Art Director, Tom Martineau has his head in the shrouded monitor case, trying to see what color I am through the camera.

Working out copy for the Barnes Expander slug spot with Creative Director, Jim Kanters. How many words fit in 30 seconds?

Cameraman, Bob Davidson and Sound Man, Mike Severson doing the real work here, while I’m explaining the Grand, the new RCBS Shot Shell press.

Working with Hunter, the yellow lab, who seems agreeable to helping with the Heavy High Velocity Steel spot. The last commercial shot in a 14 hour day of production.